Post by Doris McCraw
writing as Angela Raines
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| The author's journey, keep on going. photo property of the author. |
I hope to do at least one quarterly post about marketing. Hopefully the information I glean from the marketing department where I work, or other sources will be of use to some of you.
I am starting with what we call a content calendar. I try to begin with a calendar that lists holidays for that month. The one below was available online. I also note if the month has significance. For example, March is National Women's History Month. These pieces of information are the baseline I will use as I schedule the various posts, both blog, and other social media.
Once I print the below calendar, I fill in the days where blog posts are scheduled. Next, I will note the days for social media. If I have a bookversary or new release coming soon, I will tie those pieces in with the holidays for that month.
I do not post 'marketing' pieces, ie. where I ask people to buy my book. Instead, I work to develop relationships or followers who like what I share. Most know my passion is history, women's history, Colorado History, the Old West, philosophy, and of course, Authors. Therefore, if it is an original post, it will usually be one of the above subjects.
Hopefully, this will help you as you continue your author journey.
DorisMcCraw@yahoo.com
AngelaRainesAuthor@gmail.com
